A brand that complements and differentiates
The logo was constructed with the fundamental elements of the brand in mind, “high access systems”, which was incorporated into the first and last letters of the logo with two arrows. Accordingly, the arrow elements encompass one that is pointing upwards and another pointing downwards, which is meant to symbolize the safe ascension and descent required for working at elevated heights.
Also, a series of graphic abstractions depicting various structures and the systems provided to work at heights by Acceso GV, were incorporated into the logo design.
This was done with the aim of creating a distinctive texture that complimented the Brand.