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Since 1988, Extrucol has been a pioneering and leading company in the extrusion and injection of polyethylene for specialized applications, delivering tailored solutions to meet the requirements of Colombian clients.
At present, it stands as the largest producer of polyethylene pipes and accessories in Colombia, actively supporting the development and implementation of polyethylene projects that cater to the specific demands of its customers. Such clients, in turn, strive to attain optimal performance in their business operations.
Since 1988, Extrucol has been a pioneering and leading company in the extrusion and injection of polyethylene for specialized applications, delivering tailored solutions to meet the requirements of Colombian clients.
At present, it stands as the largest producer of polyethylene pipes and accessories in Colombia, actively supporting the development and implementation of polyethylene projects that cater to the specific demands of its customers. Such clients, in turn, strive to attain optimal performance in their business operations.
Extrucol is a technology and innovation-driven enterprise. In response to emerging challenges and expanding sectors of interest, it became essential to revamp the company's brand image, reflecting its core values and forward-looking vision. Accordingly, Extrucol pursued an evolutionary transformation to meet these new challenges as a Brand.
In accordance with the strategic projection of the brand and its requirements, a comprehensive redefinition of brand identity was carried out, encompassing the tone of communication, brand messaging, and necessary adaptations. Subsequently, an identity system was developed, aiming to establish a connection with the targeted audiences and stand out in a highly competitive market.
Extrucol is a technology and innovation-driven enterprise. In response to emerging challenges and expanding sectors of interest, it became essential to revamp the company's brand image, reflecting its core values and forward-looking vision. Accordingly, Extrucol pursued an evolutionary transformation to meet these new challenges as a Brand.
In accordance with the strategic projection of the brand and its requirements, a comprehensive redefinition of brand identity was carried out, encompassing the tone of communication, brand messaging, and necessary adaptations. Subsequently, an identity system was developed, aiming to establish a connection with the targeted audiences and stand out in a highly competitive market.
Creativity is the product of careful information analysis rather than a sudden spark of inspiration. Following this line of thought, over sixty logo designs were created and sketched, and then converted into vectors as part of the transformation process of Extrucol’s logo. This systematic approach allowed the selection of an option that effectively embodied the concept of “Reliable Networks” in a single image.
Creativity is the product of careful information analysis rather than a sudden spark of inspiration. Following this line of thought, over sixty logo designs were created and sketched, and then converted into vectors as part of the transformation process of Extrucol’s logo. This systematic approach allowed the selection of an option that effectively embodied the concept of “Reliable Networks” in a single image.
Based on the new design elements of the completed Extrucol logo, some of its elements were extracted to develop a distinctive iconography that complements the brand, creating a unified and distinctive graphic identity.
Based on the new design elements of the completed Extrucol logo, some of its elements were extracted to develop a distinctive iconography that complements the brand, creating a unified and distinctive graphic identity.
Following an extensive research process and the analysis of over twenty-six different fonts, the most appropriate typefaces were selected. Each one of them conveys the technological and innovative nature of the company while also complementing the visual elements of the Extrucol logo.
Following an extensive research process and the analysis of over twenty-six different fonts, the most appropriate typefaces were selected. Each one of them conveys the technological and innovative nature of the company while also complementing the visual elements of the Extrucol logo
With meticulous attention to detail, a comprehensive visual communication system was developed to interconnect all the graphic elements of the Extrucol brand, such as the graphic line, logo, typography, and other relevant components. This initiative aims to instill a sense of order, consistency, and distinctiveness in the brand’s internal and external communication strategies, which now can be uniformly implemented across all channels.
With meticulous attention to detail, a comprehensive visual communication system was developed to interconnect all the graphic elements of the Extrucol brand, such as the graphic line, logo, typography, and other relevant components. This initiative aims to instill a sense of order, consistency, and distinctiveness in the brand’s internal and external communication strategies, which now can be uniformly implemented across all channels.
A graphic system was devised to make it possible to manage communication across various channels in a versatile way. This ensures that the Extrucol brand is, regardless the format, communicated in a standardized manner, whether for internal or external purposes.
A graphic system was devised to make it possible to manage communication across various channels in a versatile way. This ensures that the Extrucol brand is, regardless the format, communicated in a standardized manner, whether for internal or external purposes.
Having a tool to create order the graphic system adapts to any format and is reproduced in the different digital media in an organized way maintaining all its guidelines.
Having a tool to create order the graphic system adapts to any format and is reproduced in the different digital media in an organized way maintaining all its guidelines.
An unique brand experience was crafted carefully hand in hand with the creative and analytical aspects of the Extrucol brand identity. Encompassing both visual and written components, the primary physical spaces within the organization were enhanced for not only the employees, but also the customers and suppliers.
An unique brand experience was crafted carefully hand in hand with the creative and analytical aspects of the Extrucol brand identity. Encompassing both visual and written components, the primary physical spaces within the organization were enhanced for not only the employees, but also the customers and suppliers.
For over three decades, Extrucol has fostered a culture founded on credibility, expertise, and personal touch, thanks to its humane touch. Recognizing the significance of this, the brand has emphasized the contributions of its longstanding employees, thereby highlighting the human dimension of the organization.
For over three decades, Extrucol has fostered a culture founded on credibility, expertise, and personal touch, thanks to its humane touch. Recognizing the significance of this, the brand has emphasized the contributions of its longstanding employees, thereby highlighting the human dimension of the organization.
